Jared — AI Financial Assistant
Designed a mobile and admin platform delivering personalized financial guidance through conversational AI and goal-based learning.
Platforms: Mobile App · Admin Dashboard
Role: Solo Product Designer
Responsibilities:
. Product architecture and user flow design
. Mobile app UX/UI design
. Admin platform design
. Conversational interaction design
. Goal and content system design
. Design system and UI components
. Collaboration with developers for implementationProduct Vision
Designing a conversational financial assistant that helps users understand, plan, and improve their financial decisions step by step
Jared is a mobile financial assistant that combines conversational AI, goal-based learning, and expert financial content to guide users step-by-step toward better financial decisions.
The platform integrates conversational AI, structured financial goals, and expert-written educational content to create a guided financial learning experience.
Understanding the Problem
Problem → Insights → Opportunity
As people begin earning and saving money, they often lack clear knowledge of budgeting, inflation, and long-term financial planning. Without structured guidance, making confident financial decisions becomes difficult.
Financial Knowledge Gap
Users begin managing money without understanding key financial concepts.
Fragmented Financial Guidance
Advice exists across many sources but lacks a unified experience.
Lack of Structured Progress
Without goals and steps, financial learning feels overwhelming.
Opportunity
Design a system that guides users through financial decisions using personalized insights, structured goals, and conversational support.
How Jared Works
User → Onboarding → AI Conversation → Financial Goals → Learning & Actions
Jared guides users through financial decisions by combining personalized onboarding, conversational AI guidance, structured financial goals, and expert-written financial content.
System Architecture
Admin Platform → AI Personalization → Mobile Experience
Financial goals, learning content, and interactions are created in the admin platform, personalized by the AI assistant, and delivered to users through the mobile app experience.
How Content Flows Through the System
Financial goals, learning content, and interactions are created in the admin platform, personalized by the AI assistant system, and delivered to users through the mobile experience.
System in Practice →
Admin Interaction Builder → User Chat Experience
Goal Creation → User Task Experience
AI Interaction Flow
Jared engages users through timely notifications that invite them into personalized financial conversations. Each interaction guides users through insights, short assessments, and recommended actions designed to support their financial goals.
Notification & App Entry
Users receive a notification when Jared has a new financial interaction or recommendation available.
AI Conversation & Guidance
Jared initiates a guided conversation to understand the user’s financial behavior. Through short assessments and contextual questions, the assistant generates personalized insights and recommends relevant financial goals.
Strategic Design Decisions
Conversational Financial Guidance: Rather than presenting financial content passively, the experience is built around a conversational assistant that introduces topics, asks questions, and recommends relevant financial actions.
Goal-Based Financial Education: Goals → Tasks → Articles
Financial topics are organized into structured goals composed of tasks and educational content, helping users progress step-by-step.Admin System for Scalable Guidance: To scale personalized guidance, the product includes an admin platform where interactions, goals, and educational content can be created and delivered to users dynamically.
Key Product Screens
The following screens illustrate how the conversational assistant, goal-based financial education, and expert content ecosystem are implemented in the product experience.
These interfaces demonstrate how users interact with Jared, explore financial goals, and progress through personalized financial guidance.
AI Financial Assistant
Users interact with Jared through a conversational interface that delivers financial insights, aa\sks contextual questions about the user’s financial situation, and recommends personalized financial goals and educational content.
Recommendation → Conversation → Assessment → Learning
Goal-Based Financial Progress
Financial education is structured into goals composed of tasks and educational content, helping users progress step-by-step.
Goals → Tasks → Articles
Expert Financial Content
Users can explore financial articles written by professionals and connect with experts directly from relevant content when additional guidance is needed.
Article → Expert → Request
Impact & Reflection
This project reinforced the importance of designing financial products that guide users through decisions rather than simply presenting information. By combining conversational AI, structured financial goals, and expert-authored content, the product supports users in building financial knowledge step-by-step.
Working on this solution strengthened my ability to design complex systems where interaction design, content structure, and product strategy must work together. It also highlighted the value of balancing intelligent automation with human expertise to create a trustworthy financial experience.